Facebook Marketplace has been the wild west of reselling for years. It’s the place where you can find a vintage camera for $5 or a brand new couch for free. But as we move through 2026, the game is definitely changing. You might notice more sponsored ads, more lowball offers, and a lot of ghosting.
So, is it still worth your time? The short answer is yes, but you have to be smarter about it.
The Competition Is Real
Back in the day, you could post almost anything and get a message within minutes. Now, there are thousands of people doing exactly what you’re doing. Everyone has a smartphone and access to price checking tools. This means the low hanging fruit gets snatched up fast.
To win in 2026, you need to set up alerts. If you’re just browsing once a day, you’re only seeing the stuff nobody else wanted.
Quality Over Quantity
In 2026, the algorithm favors engagement. If you post 50 mediocre items, Facebook might stop showing your listings to as many people. It’s better to focus on 5 to 10 high quality items that people actually want to click on. Great photos are no longer optional. They are the bare minimum.
The Strategy for 2026
First, focus on local pickups for bulky items. Shipping costs have gone up, and people still love the convenience of grabbing something nearby.
Second, be prepared for the ghosting. It happens to everyone. Don’t take it personally. Just keep your responses quick and professional.
Third, use data to price your items. If you price too high, you’ll just sit on inventory. If you price too low, you’re leaving money on the table.
The Verdict
Facebook Marketplace is still one of the best ways to make extra money without paying heavy platform fees like you would on eBay. It takes more patience than it used to, but the profit is still there if you’re willing to hunt for it.
Just remember to stay safe, meet in public places, and keep your expectations realistic. Happy flipping.